While owning a website that displays your products and services online is an asset to your company do not under estimate the power of extended marketing.

Start thinking about creating an online relationship with your customers, keep them aware of your products and show them what they have not already bought and what they might be interested in buying; keeping customers interested in your products is the most challenging aspect of marketing you will face be it online or on site.

Internet Marketing:

These include: search engine positioning, product and service articles, membership offers, viral marketing, newsletters, Pay per Click, pod casts, RSS feeds, SMS, linking services, company blogs.

Our Main Services Include:

WEB LINKING
1.    Website Link Service
2.    Article Submission
3.    Blog Marketing & Promotion
4.    Directory Submissions

EMAIL MARKETING
1.    Email Marketing/Advertising
2.    Membership Marketing
3.    Email Newsletter Marketing & Submission

PRESS RELEASES
1.    Written Press Release with keyword balance
2.    Submission of Press Release to major article sites

SEARCH ENGINES
1.    Search Engine Submission
2.    SEO Services

TARGETED TRAFFIC
1.    Keyword Analysis
2.    User Tracking Analysis
3.    Pay Per Click
    

Email marketing

Email marketing keeps you in direct contact with your potential and existing customers. If you communicate your services and products to your customers on a regular basis the more likely they are to buy.

User Tracking Analysis

First let’s look at your existing users. The easiest way of targeting your customers is by using the statistics that you collect from the original user base that visits your website. Many business owners overlook this fact to their disadvantage. From analyzing this information you can gain an insight into how users navigate and exit your website.

Why is user tracking so important and what can I do with the information?

Let’s have a look at what information can be taken from a basic web statistic program and how we use that data. There are many different ways of tracking user data but most web statistic programs use the crucial ones such as number of visitors, page views, country, browser type, traffic sources, and search by keyword and many others.

Users are tracked by their IP address, an Internet Protocol (IP) address is a numerical identification (logical address) that is assigned to devices participating in a computer network. Sounds complicated? It basically means every computer has its own license plate and when you surf a website your license plate is recorded by the web stat program installed on that particular website.

Ok so let’s move on; so using your customers IP address we track their use of your website. What page they enter your website on and the pages they viewed in chronological order and then page they exit your website. If we then crunch the statistical data over a period of at least one month a picture will start to emerge about what pages are most popular, what most users find interesting and the route they took to find the information. If we can pinpoint a series of products or services that your customers are interested in we can then concentrate on promoting those through the methods of online marketing as previously discussed.

Of course this information will be based on how you have setup your website what keywords and key phrases you are using to promote your online business. Make sure you are targeting the right keywords for your sector.